Sleepeezee News

IMM Cologne 2020

We may only be three weeks into the New Year but we have already hit the ground running here at Sleepeezee.

We attended one of the most prestigious interiors events of the year, IMM Cologne, to further enhance and strengthen our ongoing growth in international markets.

This event allows the entire interiors and export industry to gather and present product launches from around the world. This year more than 128,000 visitors attended the event to explore trends and inspiration for the upcoming year.

IMM Cologne Sleepeezee

As we did last year we were lucky enough to be included in the sought after design hall with fellow Adova group brands: Treca and Simmons Beautyrest.

To make sure we wowed visitors, we showcased two exclusive international collections of luxury beds and mattresses, which highlighted our expertise in craftsmanship, use of natural, sustainable materials and the quality of our products.

These included our export PURE and British Wool collection mattresses. Each collection has been developed to suit individual consumer needs in terms of comfort and feel, addressing different price points with a choice of authentic natural fillings and features. Not only that but the ranges showcase the Best of British by using the finest British materials and skilled craftsmanship from our dedicated team here in Rochester, Kent.

The stand design complimented our two exclusive collections by focusing on our British heritage and highlighting the time-honoured handcrafting techniques used to design and make the luxury, sustainable beds.

Andrew Thorpe, Divisional Contracts & Export Director said: “Our debut at this leading international exhibition last year proved highly successful, leading to several new overseas partnerships and we are thrilled to have been invited back this year, which has helped us develop further relationships at this show.”

As a family-run business, Sleepeezee has been handcrafting luxury beds and mattresses around the world for nearly 100 years. So with another show completed already, we are proudly looking back on another successful event and a great start to 2020!

For more sleep tips and to keep up to date with all things Sleepeezee, like our Facebook page and follow us on Twitter and Instagram.

Sleepeezee IMM Cologne

Sleepeezee News

Introducing the G-Memory Collection

2019 has been a year full of fantastic milestones for Sleepeezee, and to finish things off we’ve got one more exciting announcement…

We’re delighted to introduce you to our brand-new G Memory collection! The G-Memory collection, consists of three soft and sumptuous mattress options, G2, G3 and G4.

All of which utilise our brand-new graphite memory foam to offer everything that Sleepeezee stands for: comfort, luxury and a good night’s sleep – After all, everything really is easy when you Sleepeezee!

The Collection

The G-Memory collection is exquisitely handmade in the UK by our expert team in Rochester, Kent and is then shipped directly to our retailers across the UK.

Consisting of three superior models, all designed to provide you with the ultimate comfort and support, we’ve ensured that there is a mattress for everyone.G2 Mattress

G3 Mattress

G4 Mattress

What’s The Mattress Made From?

This collection has been named after the graphite memory foam that gives the mattresses its unique properties and comfort feel. Unlike memory foam, the breathable graphite memory foam layer allows for the movement of air and moisture, dispersing heat away from the body to prevent overheating – resulting in a more comfortable night’s sleep!

Furthermore, graphite memory foam also moulds to your body shape, providing cushioned support and pressure relief to your hips and shoulders whilst also distributing your weight evenly.

Each mattress in this collection also features Softech springs which support the natural contours of your body to provide optimal comfort.

Thanks to this extra support, your spine will align naturally whilst you sleep, which helps to improve back posture and reduces the risk of back pain.

Where Can I Purchase My New Mattress?

Searching for your very own Sleepeezee G Memory mattress?

This collection is exclusive to our independent bed specialists across the UK. The ‘find a retailer’ function on our website does all the hard work for you! Simply enter your postcode and we’ll do the rest…

For more sleep tips and to keep up to date with all things Sleepeezee, like our Facebook page and follow us on Twitter and Instagram.

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Heart, Health, Sleep – Our Partnership with the BHF and Travelodge

“There is no better exercise for the heart than bending over to help someone rise up.”


Here at Sleepeezee, we place a huge emphasis on working with a diverse range of companies around the UK to give back and helps those around us who need it most.

One of the ways in which we do this is through our partnership with Travelodge and the British Heart Foundation, who we have now worked with for over 6 years collectively.

Who Is The British Heart Foundation?

The British Heart Foundation (BHF) is the biggest funder of heart and circulatory research in the UK today, providing around £100 million to research every year. This money saves countless lives by helping scientists discover the causes and best treatments for a host of conditions, as well as improving surgical technology.

Thanks to this research, the BHF are able to invest money into vital treatments that are saving the lives of thousands within the UK. But heart and circulatory diseases still kill 1 in 4 in the UK, and that is why their work is more important than ever.

As the nation’s heart charity, they hope to achieve a world where people don’t die prematurely from heart disease. However without our support and yours they would not be able to continue their work.


Travelodge and BHF

With this in mind, since March 2013 we have been working in partnership with Travelodge to provide all of their 540 hotels with our unique Travelodge Dreamer™ Mattress.

The Travelodge Dreamer™ mattress features over 950 pockets springs to bring you the optimal comfort whilst you sleep. This mattress is slept on by millions of visitors each year.

To enhance this partnership with Travelodge, we partnered with the British Heart Foundation in March 2017. Since this relationship was established, we have raised over £50,000 to help fund heart and circulatory research.

This partnership has seen us work with two fantastic companies to raise awareness, both within our company and to all of our retailers and customers. This is done through collaborations with Travelodge on fundraising projects such as marathons and even the occasional cake sale. Most importantly, we have ensured that for every Travelodge Dreamer™ sold, £20 goes to the British Heart Foundation to help continue their dedicated research.

We are incredibly proud of the work we do alongside these two fantastic companies and we will continue to help and support the British Hearth Foundation for many years to come.

If you wish to help join the fight for every heartbeat in the UK, head on over to our Travelodge Dreamer™ store site where your purchase will contribute to this life saving organisation.

Every pound raised, minute of your time and donation will help make a difference to people’s lives.

For more sleep tips and to keep up to date with all things Sleepeezee, like our Facebook page and follow us on Twitter  and Instagram.


BHF Sleepeezee

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The Sleepeezee Press Event

Have you been following our social media channels over the last few weeks? If you have, then you will know we held a very exciting event recently! We were thrilled to showcase our brand-new proposition to the press and our retailers at the Ham Yard Hotel, London, on Tuesday 7th May.

We conducted extensive research into the consumer purchase journey, and the results from this influenced the rebrand of our website, social media channels and marketing assets, including our photography and digital advertising.

Ham Yard Press Event

Breakfast Buffets and In-depth Talks

It was an action-packed day filled with inspiring speeches, exquisitely styled bedroom sets, and sleep advice from our brand ambassador, Dr. Ranj Singh – and we couldn’t be more pleased with how the day turned out.

Dr Ranj Sleepeezee

In the morning, we welcomed the press with a buffet breakfast and took the opportunity to get a few selfies with Dr Ranj.

We then invited attendees through to the theatre for a presentation given by our CEO, Joe Wykes. The purpose of this was to showcase the extensive research that we had undertaken with PwC, looking into the consumer purchase journey.

Ham Yard Press Sleepeezee

Our in-depth research revealed that consumers are often overwhelmed when shopping for a mattress and can easily become frustrated by the journey. As buying a mattress is an infrequent purchase and a high investment, the main cause for concern amongst shoppers was ensuring that they found the right price, size and comfort for them.

With this in mind, Sleepeezee has simplified the customer purchase journey, with a modernised and inspirational website. Ensuring that our customers receive the best night’s sleep possible is at the heart of everything we do here at Sleepeezee, and our brand-new website showcases this vision perfectly.

“Our goal at Sleepeezee is clear, we want to help the British public get the best night’s sleep ever”

  • Joe Wykes, CEO at Sleepeezee

Dr Ranj also offered extensive expertise and sound advice on improving the quality of your sleep. This is something that he will be offering to you as well through his regular blog posts – so keep your eyes peeled.

A Perfectly British Afternoon

In the afternoon, we welcomed a number of our retailers and suppliers to update them on the new proposition.

In addition to this, we gave them a sneak preview of our brand-new collection – ‘Perfectly British’.

Featuring designs such as Strand, Regent and Mayfair, ‘Perfectly British’ is our latest collection of mattresses expertly crafted using natural components, all sourced from within the UK.

Will you be visiting us in-store soon? Make sure to keep an eye out for ‘Perfectly British’!

Whilst the day was coming to an end we couldn’t leave without treating our retailers to a spot of lunch and a competitive game of bowling.

Dr Ranj Sleepeezee Bowling

We couldn’t be more thankful for everyone who attended and for all of the positive feedback so far received. Thank you again to the teams at Cool Blue and PwC.

For more sleep tips and advice, keep up to date with all things Sleepeezee, like our  Facebook page and follow us on Twitter  and Instagram.

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Sleepeezee: The Makeover

They say a picture is worth a thousand words… well we’ve been busy bringing the Sleepeezee story to life with new photography. 

Let us take you behind the scenes on our latest shoot and give you a first look at some of our favourites…

With an entire week booked in stunning locations across southern England, we couldn’t wait to see what our photographer and stylist had dreamt up.

Day one took us to beautiful Bath where we met our creative team. Each room set was individual in design and style, but all showed exactly what environment can be created with a Sleepeezee bed. 

We then made our way to Wiltshire for days two and three. With its striking Georgian features, this beautiful house was the perfect backdrop to show off our beds. Which sleep sanctuary is your favourite?  

We had a little helper on our final day in Surrey – can you spot our stylist’s puppy? As well as cute dogs, the other great thing about a long week on set was there was always somewhere to catch up on some much needed zzz! 

Whether you’re looking for a new bed or simply in need of a little interior inspiration, we hope you love our new photography just as much as we do.

Our retailers will soon be displaying our new shots in store but for now, you can explore our collections here and follow us Facebook, Twitter and Instagram to keep up to date with all things Sleepeezee.  


Sleepeezee News

Sleepeezee – Artisans Of Sleep: Who Are We?

If you don’t know the name yet, you soon will. Sleepeezee is regarded as one of the most highly sought after British bed manufacturers, and we thought it was about time you got to know us a little bit better. So, get comfortable and get ready to learn more about how we provide a perfect night’s sleep on the best mattress for thousands of people every day.

Ever since 1924 we have been striving to craft high-quality, British made beds to ensure our customers have that serene night’s sleep they have been looking for. We pride ourselves on our traditional techniques and designs which has created a premium, enviable style of mattress.

Royal Warrant

The determination for expertise, craftsmanship and excellence in everything we do has been recognised by many, and in 1963 we were awarded the Royal Warrant. Issued by the Prince of Wales himself, we’ve held our Royal Warrant ever since. This reinforces the trustworthy quality that you can expect from a Sleepeezee mattress.

Whilst the Royal Warrant reflects the standard and quality of our brand, our core values hit a little closer to home. Our traditional family values are at the heart of everything we do, and we do our best to support local communities. To date, we have donated over £100,000 to Macmillan Cancer Support, and we continue to support the British Heart Foundation, along with local charities that are close to our employee’s hearts.

Community Welfare

The welfare of people and our planet are also top priorities for us, and we aim to source our materials from sustainable, guilt-free suppliers. As well as this we ensure that no waste from our factory goes to landfill. Our continuous efforts have resulted in achieving a Carbon Neutral Organisation status.

So, when you go to bed on a Sleepeezee mattress, you know you’ll be sleeping on 90 years’ worth of sleep innovation and craftsmanship. Anchored by our family values, we are passionate about making high-quality products that are good for you, our communities and the environment. With our range of beds and mattresses, you can rest easy that we’ve pulled out all the stops to ensure you have a restful night’s sleep.

So, if you haven’t already invested in the future of the sleep you deserve, then click here to browse our ranges to find your perfect fit, or head on over to one of our retailers to discover our best mattresses, divans and headboards.